Public Relations- Making The Perfect Pitch

What is PR anyway?

PR or public relations is the way that a business communicates with the public and the media. PR uses tools like newsletters, press releases, the world wide web, statements, and more to maintain a positive image in the community. PR is different than advertising. It’s not as much selling a product or using marketing tactics and promotions, but rather, it’s a way to distinguish yourself from the competition.

The Pitch & Why It’s Important

How do you get someone to pick up your story? First, you’ll need to reach out to journalists and other press with a pitch. No matter your reason for a pitch, whether it be for exposure, reputation, damage control, or other, you’re going to need to offer value to the journalist.

Tips For Positioning Yourself

  • Pitch relevant and captivating information.
  • Become an authority figure.
  • Be Confident.
  • Maintain excellent writing and verbal communication skills.
  • Reach out to bloggers.
  • Do your research and know who you are talking to.
  • Follow your connections on social media.
  • Follow up.


Journey Coworking welcomed Rebekah Epstein from Fifteen-Media for a DIY PR workshop. Our members and public learned all about making the perfect pitch. Want to throw your own DIY PR workshop? You can connect with Rebekah at Fifteen-Media is all about making a big imprint with traditional PR services AND teaching the trade secrets through workshops for businesses. Learn more about their services here!

Author Megan Dupre

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