What is PR anyway?
PR or public relations is the way that a business communicates with the public and the media. PR uses tools like newsletters, press releases, the world wide web, statements, and more to maintain a positive image in the community. PR is different than advertising. It’s not as much selling a product or using marketing tactics and promotions, but rather, it’s a way to distinguish yourself from the competition.
The Pitch & Why It’s Important
How do you get someone to pick up your story? First, you’ll need to reach out to journalists and other press with a pitch. No matter your reason for a pitch, whether it be for exposure, reputation, damage control, or other, you’re going to need to offer value to the journalist.
Tips For Positioning Yourself
- Pitch relevant and captivating information.
- Become an authority figure.
- Be Confident.
- Maintain excellent writing and verbal communication skills.
- Reach out to bloggers.
- Do your research and know who you are talking to.
- Follow your connections on social media.
- Follow up.
Journey Coworking welcomed Rebekah Epstein from Fifteen-Media for a DIY PR workshop. Our members and public learned all about making the perfect pitch. Want to throw your own DIY PR workshop? You can connect with Rebekah at Rebekah@Fifteen-Media.com. Fifteen-Media is all about making a big imprint with traditional PR services AND teaching the trade secrets through workshops for businesses. Learn more about their services here!